Created to replace the impersonal print circular, LocalAd provides customers an engaging and visually rich experience with locally-relevant, dynamically-priced offers. Focus on customers' preferred stores to give them a personalized online shopping experience with insight into deals at their selected favorite store.

Role: Lead product designer
Responsibilities: Concept design, brainstorming, competitive analysis, detail design specifications, wireframes
Notable: Created and maintained 100+ page wireframe document