Customized Digital Circular - Local Ad

Created to replace the impersonal print circular, LocalAd provides customers an engaging and visually rich experience with locally-relevant, dynamically-priced offers. Focus on customers' preferred stores to give them a personalized online shopping experience with insight into deals at their selected favorite store.

Design Challenges

  • Sears.com had moved away from print and PDF weekly ad circulars and sought a more interactive and customized shopping experience for both desktop and Sears app users

Opportunities

  • Create a more interactive pre-shopping experience with hyper-local, dynamically-priced offers based on preferred Sears store

How I Made a Difference (WIP)

Title

TBD

Title

TBD

Sketches -  desktop cover page v1

Sketches -  desktop cover page v1

Sketches - desktop cover page v2

Sketches - desktop cover page v2

Sketches - Cover page (mobile)

Sketches - Cover page (mobile)

Sketches - Department page (mobile)

Sketches - Department page (mobile)


Iterative Design

TBD

User Testing

TBD

Excerpt from user testing

Excerpt from user testing

Functional and interaction specs - cover page (top) and contextual menus (bottom)

Functional and interaction specs - cover page (top) and contextual menus (bottom)


Title

TBD

Desktop & Mobile App

TBD

Cover page - desktop

Cover page - desktop

 
Department page with quick menu functionality

Department page with quick menu functionality

 
Department page with shopping list open

Department page with shopping list open

 

Mobile Experience

Cover page - mobile experience

Cover page - mobile experience

 
Department pages - mobile experience

Department pages - mobile experience


Outcomes (WIP)

  • TBD