Customized Digital Circular

Created to replace the impersonal print circular, LocalAd provides customers an engaging and visually rich experience with locally-relevant, dynamically-priced offers. Focus on customers' preferred stores to give them a personalized online shopping experience with insight into deals at their selected favorite store.

Design Challenges

  • Sears.com had moved away from print and PDF weekly ad circulars and sought a more interactive and customized shopping experience for Sears app users

Opportunities

  • Create a more interactive pre-shopping experience with hyper-local, dynamically-priced offers based on preferred Sears store
  • Shopping lists could be curated within the app and used in store

How I Made a Difference (WIP)

Design POV

TBD

Integrated Retailing

TBD

Sketches - Cover page

Sketches - Cover page

Sketches - Department page

Sketches - Department page


Title

TBD

Desktop & Mobile App

TBD

Cover page - mobile experience

Cover page - mobile experience

 
Department pages - mobile experience

Department pages - mobile experience


Outcomes (WIP)

  • TBD