Personalized Coupons

Instead of guessing what types of offers customers want or need, this experience asked them a single question each week: What are you shopping for this weekend? This gamified experience generates customized offers, in real-time, matching their future shopping plans.

Role: Product designer
Responsibilities: Concept design, brainstorming, mobile design
Notable: Test launch was shown to be a success and future phases are being developed with enhancements.