High-Consideration Product Finders
Established standards for structure and interaction for product finders - tools used to help customers narrow down products to a small set of recommendations based on their preferences and needs. Presented as a virtual conversation with a Sears Blue Crew member, the finders provided a simple, consultative sales process that mimics the best aspects of an in-store experience.
Role: Lead UI designer for multiple iterations
Responsibilities: Concept design, brainstorming, competitive analysis, detailed design specifications and standards, wireframes
Notable: Resulted in a 200% increase in conversion compared to conventional search and browse shopping