Shoppable 404 Pages

404 pages are shown for a variety of reasons when servers cannot find a requested page (ex. broken links). These 404 pages can be encountered by millions of customers, resulting in a negative shopping experience. This concept reduces negative customer impressions when encountering a 404 page on Sears.com by combining humor with shoppable, relevant offers as a way to "apologize" for the inconvenience.

Role: Co-Inventor / Co- UI designer
Responsibilities: Competitor analysis, brainstorming, wireframes
Notable: Patent No. 9,704,166